Monday reading

  • What’s in your orange juice? Perhaps not the childhood oranges that you were once so fond of! What isn’t straightforward about orange juice? HAMILTON: It’s a heavily processed product. It’s heavily engineered as well. In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn’t oxidize. Then it’s put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it’s ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh. People think not-from-concentrate is a fresher product, but it also sits in storage for quite a long time…

Photograph By Greg Ma.

COMMENTS / 2 COMMENTS

Thanks, Leila!

We’ve really appreciated all your advice and help along the way

Christopher Golda Mar 09 09 at 2:31 pm

You are most welcome! Keep up the great work.

Leila Boujnane Mar 18 09 at 5:27 pm

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