The magic ingredient in startups

Thanks to Werner Vogel tweet last night I got reminded of 37signals 2008 presentation and this gem:

“We completed years of research in the startup world and figured out the secret: charging for your product leads to profits.”

oh I am pretty sure that’s too simple and there’s got to be a “got you” there. I mean it can’t be that easy right?

 

[Photography by jaxxon]

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