The Long Tail

I am waiting for Chris Anderson’s Long Tail to hit my mailbox in the meantime Guy Kawazaki recommends the book because:

  1. First, it provides a fresh perspective that will help you understand success stories like Amazon, Google, Lego, RealNetworks, Netflix, and iTunes.
  2. Second, it provides a framework that will help you more fully grasp the Dilbertian cluelessness of some companies in businesses like books, music, and movies.
  3. Third, it may even help you create new companies and businesses that change the world. It’s one of those rare books like Geoffrey Moore’s Crossing the Chasm where you think to yourself, “This can help kick butt.

Keep reading here.

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