Mark Twain once observed, “ A lie can get halfway around the world
before the truth can even get its boots on.” His observation rings
true: Urban legends, conspiracy theories, and bogus public-health
scares circulate effortlessly. Meanwhile, people with important
ideas—businessmen, educators, politicians, journalists, and
others—struggle to make their ideas “stick.”
Recipe for making your ideas stick: "curiosity gaps", simplicity, unexpectedness, concreteness, credibility, emotions and stories. A good, easy read it seems. I just started it and I am planning on making it my airplane book for tomorrow’s NYC one day trip. Good reading folks! oh and they blog too.