Nudge

Catching up on my reading I came across this little nugget from Canadian Business writer Rachel Pulfer writing in Leadership:

Limit, simplify or prime a person’s choices in a particular way, and you can influence their decisions.

Pulfer’s article talks about embracing nudging in leadership and change:"Putting fruit at eye level is a nudge. Banning junk food is a kick in the teeth." I can see that Thaler’s book Nudge: Improving Decisions is going to make it somehow into my reading pile!

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