NYT: The Kindle, an electronic reader brought out by Amazon two years ago, has become your company’s best-selling product and a great success story. But several rival e-readers are coming out in time for Christmas. What do you think of the Nook, for instance, from Barnes & Noble?
Jeff Bezos: We have a long tradition of not talking about other companies, which I’ll stick to.
Oh so do I!
NYT: What do you say to Kindle users who like to read in the bathtub?
Jeff Bezos: I’ll tell you what I do. I take a one-gallon Ziploc bag, and I put my Kindle in my one-gallon Ziploc bag, and it works beautifully. It’s much better than a physical book, because obviously if you put your physical book in a Ziploc bag you can’t turn the pages. But with Kindle, you can just push the buttons.
NYT: What if you dropped your Kindle in the bathtub?
Jeff Bezos: If it’s sealed in a one-gallon Ziploc bag? Why don’t you try that experiment and let me know.
I am rolling on the floor laughing.