I came across this profile of Anker in my bookmarks. Really great profile from The Verge. I remember purchasing my first Anker battery years go and thinking – get out of the way other accessory companies! I am an Anker fan now. Love Anker! Great story too!
Steven Yang quit his job at Google in the summer of 2011 to build the products he felt the world needed: a line of reasonably priced accessories that would be better than the ones you could buy from Apple and other big-name brands. These accessories — batteries, cables, chargers — would solve our most persistent gadget problem by letting us stay powered on at all times. There were just a few problems: Yang knew nothing about starting a company, building consumer electronics, or selling products.